Influencers are a big part of social media, however I think it’s safe to say that all ‘influencers’ do pretty cringe stuff a lot of the time. From taking shameless selfies, getting that perfect picture of their drink by the poolside, or just snapping their meal after 40 attempts it isn’t easy being a social media pioneer and that’s just what this series attempts to look at. Hot dogs, or legs? who honestly cares.
For this animation I wanted to try something new. I’ve always loved colour and 90’s era clothing and patterns, but never seem to use them within my own work. So I figured I’d give it a go. Utilising Illustrator and After Effects I designed the video to be looping and there were only three layers in the illustrator file itself. It turns out less is more!