Building a global community

The Designers League is 18,000 member online creative community which aims to act as a platform for people to acquire knowledge, recieve feedback on their work and gain insight into the current zeitgeist of the industry. A rebrand was required in order to the platform to be taken more seriously on the global state and appeal to a wider audience.

Concept

The concept behind the rebrand was to create something that was both dynamic, visually appealing but also stayed true to the brands tone of voice, and core ethos. That being one of Community, Play and Education. It also needed to be developed across print, digital & motion and have social media at the forefront of the design as that’s currently where the core user base is situated.

Solution

We developed the new TDL mark to be formed of basic shapes and colours. It was designed to be a spin on what we perceive to be craft. Basic geometric forms are a starting point for many designers work, be it UI screen, logos, typography, or illustrations. The simplicity also allowed for the logotype to be easily adapted for motion design and digital, while being able to be broken apart to develop patterns.

Services

Branding
Strategy
Positioning
Print
Illustration

Logotype

We developed the new TDL mark to be formed of basic shapes and colours. It was designed to be a spin on what we perceive to be craft. Basic geometric forms are a starting point for many designers work, be it UI screen, logos, typography, or illustrations.

They are evident in nearly all the work we see. I also developed two animated logo stings and a slate designed to sit at the start of a vlog. Video is fast becoming a powerhouse medium within the world, and we decided very early on to approach the rebrand with video in mind.

Colour

The use of colour was important as we wanted something that stood out no matter where you saw it, regardless of medium or device and could be recognised easily.

However it was also important we chose something that was also fun.  Allowing ourselves a bigger palette better represents our dynamic community and in turn will make our content much more attractive, varied and eye-catching.

Illustrations

While still partially in development we worked hard at developing an illustration style which was both eye catching, could utilise our colour palette and at the same time being playful enough it didn’t feel alienated by the other aspects of the brand.

For me it was important that the illustrations try to remain character focused and showcase various relatable aspects and choices that come with being a creative. It’s not just about making something look pretty, it was equally about proposing questions and scenarios that felt inviting and interesting.

Print

The language used on the printed collateral was the most important factor. We wanted to come across as talking to people, not at them and the language had to be relatable and inviting. TDL is a friendly place where people are free to be themselves, share their work and

experiment. It was founded and continues to be maintained by professional creatives. We’ve all had the same issues and struggles and this is what we wanted to show in the first round of promotional material.

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