Client: The Designers League (TDL)
Project: Rebrand
Design: TDL Admin Team (See full list on Behance)

The Designers League

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The Designers League is 14,000 strong online creative community which aims to act as a platform for people to acquire knowledge, feedback on their work and insight into the current zeitgeist of the creative industries. As we approached the groups 3rd year we decided a rebrand was needed in order to raise the bar and take the platform to a new level, in order to be taken more seriously and reach a wider audience.

Check out the website here!
and the Facebook group here!

Logotype

We developed the new TDL mark to be formed of basic shapes and colours. It was designed to be a spin on what we perceive to be craft. Basic geometric forms are a starting point for many designers work, be it UI screen, logos, typography, or illustrations.

They are evident in nearly all the work we see. I also developed two animated logo stings and a slate designed to sit at the start of a vlog. Video is fast becoming a powerhouse medium within the world, and we decided very early on to approach the rebrand with video in mind.

Colour

The use of colour was important as we wanted something that stood out no matter where you saw it, regardless of medium or device and could be recognised easily.

However it was also important we chose something that was also fun.  Allowing ourselves a bigger palette better represents our dynamic community and in turn will make our content much more attractive, varied and eye-catching.

Illustrations

While still partially in development we worked hard at developing an illustration style which was both eye catching, could utilise our colour palette and at the same time being playful enough it didn’t feel alienated by the other aspects of the brand.

For me it was important that the illustrations try to remain character focused and showcase various relatable aspects and choices that come with being a creative. It’s not just about making something look pretty, it was equally about proposing questions and scenarios that felt inviting and interesting.

Print

The language used on the printed collateral was the most important factor. We wanted to come across as talking to people, not at them and the language had to be relatable and inviting. TDL is a friendly place where people are free to be themselves, share their work and

experiment. It was founded and continues to be maintained by professional creatives. We’ve all had the same issues and struggles and this is what we wanted to show in the first round of promotional material.

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