Building a global community
The Designers League is an 18,000 member online creative community which aims to act as a platform for people to acquire knowledge, receive feedback on their work and gain insight into the current zeitgeist of the industry. A rebrand was required to the platform to be taken more seriously on the global state and appeal to a wider audience.
The concept behind the rebrand was to create something that was both dynamic, visually appealing but also stayed true to the brand’s tone of voice, and core ethos. That being one of Community, Play and Education. It also needed to be developed across print, digital & motion and have social media at the forefront of the design as that’s currently where the core user base is situated.
We developed the new TDL mark to be formed of basic shapes and colours. It was designed to be a spin on what we perceive to be craft. Basic geometric forms are a starting point for many designers work, be it UI screen, logos, typography, or illustrations. The simplicity also allowed for the logotype to be easily adapted for motion design and digital while being able to be broken apart to develop patterns.