Redefining Snowboarding with Divert
Divert Snowboards were a new voice to the industry with a different outlook on the status quo. They wanted to bring a new focus to snowboarding away from the big air contests and bone-shattering tricks. Instead, they wanted to focus on the freedom and mental wellbeing the sport can provide a participant.
They required new branding and a business strategy which would appeal to 18-35-year-olds and designate them as a premium brand within the industry.
The chosen direction was to position the brand as a premium ‘back-country’ snowsports brand, which emphasized experience, mindfulness and discovery. A clean aesthetic and brand language was developed which highlighted the adventure’s you can have and the memories you can make to form an emotional connection with a consumer.
New branding, strategy and positioning was developed branding and pays homage to the companies core brand values at every stage. From the photography to the colour palette, printed collateral, and apparel design, Divert acts as a celebration of backcountry and snowboarding culture. The innate ability to immerse yourself and become lost in whatever terrain, or environment you find yourself in.