Inclusive Events for Everyone
Born from the TV and film industry, which gave birth to the name ‘h264’ from the video compression codec. h264 was created as a bi-monthly event platform featuring up and coming musicians, spoken word artists and short film screenings hosted at ‘The Book Club’ in the heart of Shoreditch. The aim was to develop a creative space for people to discuss, collaborate and experience. All proceeds of the night went to the charity ‘Shelter’.
To create fresh branding which would position the night under its unique voice and guide, away from the numerous competitors surrounding it. The chosen visual direction being one which would create intrigue into the night itself, at a time when everyone else was trying their hardest to use giant type and shout as loudly as possible. h264 would be the quiet voice at the back of the room which didn’t need to be heard by everyone. Just the people who cared.
The logotype was developed via the means of construction and destruction. It was created via scanning printed type while simultaneously moving it. The concept is to create something which felt dynamic, distorted and broken down. As though the images were compressed using the h.264 codec. It was placed across the photography as a way to deconstruct the images and create a sense of immersion between and within the branding.
The use of photography required the subject to have a penetrating gaze, as if you were the performer and the subjects the audience, watching you. It. it was important people felt engaged by the design, to spark curiosity about the night and look into it, rather than just being told what it was.
F19 Carbon Award / Branding Catagory