Making Local Feel Global

Inglenook Studio is an independent company based in the countryside of Derbyshire, England. They create bespoke hand turned ornamental furniture from solid pieces of locally sourced, reclaimed wood.

After maintaining a consistent turn over for multiple years as a result of local success. However, the business was looking towards the future in the hopes of creating additional sales growth via E-Commerce and extending the studios reach. As a result, they required a brand refresh which would place them within a digital age while not losing the brands heritage in the process.

Concept

Within the project development, it was crucial to keep a heritage feel to the branding, along with elevating the company to have a new tone of voice and position within the market place. It needed to feel bigger, braver and above all confident.

Solution

The final mark was created after studying the process of woodturning and witnessing the raw shapes that are produced. It embodies the raw, hands-on nature of woodturning and the material used within the process, while at the same time feeling solid and strong.

Services

Branding
Positioning
Strategy

Digital

Alongside the print design, I also created a multi-page website. This needed to be a reflection of the branding but not a hard sell, it was mainly meant to act as a marketing tool to attract customers and push people to various platforms.

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