Client: City Harvest
Agency: Matter No Matter
Project: Peaches
Design & Animation: Ben Mottershead & Dan Norman
Script & Voice Over: Ryan Cleary
Sound Design: Patrick Baker & Elliot Bowell



While thousands of Londoners go hungry each day, safe, healthy and usable food is being disposed of as waste. City Harvest collects this nutritious surplus food from all segments of the food industry including restaurants, grocers, manufacturers, wholesalers, hotels and caterers.

Food wastage is a continuous growing problem around the world. More and more food banks being created every passing month and every year the UK throws away 1/3 of it’s food.

To find out more and how you can begin to help, visit:


Storyboarding is always a crucial part pf the process within animation. While some scenes change and adapt to script re-writes, you can see from the below image of an early storyboard rendering that certain scenes come out looking almost identical to how they’re originally drawn up.

Character Design

Initially we had looked at using a very playful and friendly looking character, it was only later on we decided that the charaxcters almost felt to child like in appearence which detracted from the serious message we were trying to deliver. This led us to add the texture and further gradients you can see in the final animation.

However character design is something I greatly enjoy and despite how the animation was predominately about peaches, I couldn’t resist illustrating a number of others. Maybe they’ll work well as some Instagram gifs?

Final Animation

The final animation was created to be an emphatic creation which aims to not only educate the viewer, but also help them to feel compassion for the 4 million people who are going hungry every single day in Britain.

We’re not saying you can’t throw food away. We’re just saying that maybe you don’t have to.