Empowering A Community For Good
The courageous young people of UKSCN & Fridays For Future were asking us adults to join them and get a million people on the streets of the UK for the Global Climate strikes which took place on the 20th September 2019. Good for nothing put out an open brief to the industry aimed at helping UKSCN in their endeavours and along with Create & Strike and Glimpse we answered.
Working with Glug Events we developed a concept was to create the world largest open-access database of protest posters. We asked the community to create an A3 poster, in any medium, with any relevant message so that anybody creative, or not can access the designs and use them for the greater good.
Inclusivity was something we recognised was missing from a lot of the companies running similar campaigns. While some set up exhibitions with work from well known creatives, or similar campaigns there wasn’t anything accessible which the everyday person could become involved in and allow for the natural evolution of user generated content.
We developed an open source database which anyone could submit to and anyone could download from. It aimed to bypass boarders, locations and language barriers. A global, DIY, creative campaign which paid homage to the very purpose of protest, and not only acted as promotion for the strikes themselves, but also ensuring that anybody could attend with something eye catching to create maximum engagement.
The name #protestbydesign was a market positioning choice. The hashtag had not been populated on social channels and we saw it as an opportunity to become the banner which the campaign would sit under, while also encouraging people to share their work across social media. Not only giving the campaign a larger reach, but Glug as well.